Friday, 6 March 2015

The Evaluation - Part One - The Brief

Brief

The brief has asked us to produce a new British Social Realism film, which was requested by Film4 - our producer. Me and my group produced an opening film of a BSR containing many conventions of an generic BSR. Our target audience was attracted to 16-24, which are mostly males.


Themes

Teen Pregnancy.

- This theme was used to establish and justify an unstable protagonist who makes decisions which lead to dramatic consequences, such as teen pregnancy. Thus, also showing a reckless teen who is sexually active at a young age, portraying the confused mind the protagonist has as, he makes the morally wrong decisions. BSR'S such as Kidulthood express this theme through a young teen girl who is pregnant and regrets every decision she makes almost all the time.

Violence.
This theme was used to establish and justify the gritty and unpleasant atmosphere the film has, which conforms to the generic conventions of a BSR. For example, guns were used in the film to connote death and murder in addition to a young teen getting hold of a gun showing the corruption of youth.

Alcoholism.

This theme was used to show underage drinking, which adds to the stereotypical atmosphere of a BSR - unpleasantness.  Nevertheless, it makes our character even more reckless and depressed, as he goes down the route of drinking at such at a young age, due to his morally wrong choices

Religion.
The main protagonist's girlfriend is Muslim and she becomes pregnant.This shows the consequences within religion which is quite a controversial topic. As a result, our protagonist goes through a lot more events that create trouble within his life and his girlfriend, who is pregnant from someone he doesn't even know. This also brings up the sin sex before marriage which, is a looked down upon action in life by religion.

Film4 Production Company

Film4 is seen as the best company to be working with us and assisting in the distribution of our movie: "Devil May Care". Aswell as them being  a British digital company, founded in 1982.  Most of the themes above are greatly linked to BSRs and are quite frequently used in Film4. They have also included movies such as Trainspotting or even This is England, both respected BSRs by critics.

Target Audience.

Our BSR is aimed mostly at 16 - 24 years old, which could be identified as young adults and teenagers. As a result, to attract our target audience we used all of the themes above, which also conforms to the conventions of a BSR. Our audience could also identify with our BSR due to it showing a struggle in everyday Britain that teenagers and young adults can often face. Our audience would be mostly aimed at males, due to a male central figure and stereotypical themes that seem to attract mostly males. 

Nevertheless, other Films that inspired us was most likely to Kidulthood or even Adulthood, due to them being very famous films that were rated high by critics. Also, they conform to the conventions from a BSR due to natural lighting, working class clothes and gritty locations.


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